Mascara

e.l.f. Clear Brow & Lash Mascara

Achieve glossy, shiny, healthy-looking lashes and brows, infused with long wearing conditioning agents in our Wet Gloss Lash & Brow mascara. Flawless lashes and brows have never been easier!

How to use:

  • Gently unscrew the Wet Gloss Lash & Brow Clear Mascara applicator and work the clear mascara from root to tip of lashes.
  • After applying brow color, brush the clear gel through eyebrows for the best groomed look.
  • Apply second coat if desired.

  • Ingredients:
    Clear: Water (Aqua), PVP, Propylene Glycol, PVM/MA Decadiene Crosspolymer, Tromethamine, Phenoxyethanol, Caprylyl Glycol, Ethylhexylglycerin

    $7.90
    L.A. Girl Super Mega Mascara

    Let your eyes do the talking with Super Mega Mascara. New volumizing mascara gives you the thick and flirty lashes you crave. Each stroke coats your eyelashes evenly from root to tip and expands them for plump sexy lashes that will make your eyes look supremely seductive.

    How to use:
    Apply 1-2 coats as desired beginning from base of lashes sweeping up to tip of lashes.

    $5.95
    L.A. Girl Booming Lash Mascara

    Designed with you in mind, the special Booming Lash Mascara wand evenly combs, separates and extends lashes for a clump-free flirty look. Take your eyelashes to dramatic lengths with every application without the worry of flakes, smears or smudges.

    How to use:
    Apply 1-2 coats as desired beginning from base of lashes sweeping up to tip of lashes.

    $5.95
    e.l.f. Volumizing Mascara

    Volumize lashes with mascara that boosts curls for a dramatic look. Coat your lashes in this Vitamin E enriched formula for lashes that appear fuller and thicker for a long-lasting effect.

    How to use:
    Coat lashes from root to tip and build color for desired effect.

    Ingredients
    Water (Aqua), Styrene/Acrylates/Ammonium Methacrylate Copolymer, Caprylic/Capric Triglyceride, Euphorbia Cerifera (Candelilia) Wax, Synthetic Beeswax, PVP, Cetearyl Alcohol, Ozokerite, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Triethanolamine, Silica, Methicone, Triacontanyl PVP, Glyceryl Stearate, PEG-100 Stearate, Panthenol, Benzyl Alcohol, Methylchloroisothiazolinone, Methylisothiazolinone May Contain: DC Black #2 (CI 77266)

    $7.90
    e.l.f. Studio Waterproof Lengthening & Volumizing Mascara

    Achieve thicker, fuller, and longer lashes that are beautiful and natural. The enlarged brush coats your lashes evenly for an enhanced appeal. The unique formula is clump free and quick drying so you can have color that stays on all day with no smudging and no flaking. Waterproof, tear-proof and sweat proof for a look that lasts against all odds.

    How to use:

  • Apply to eyelashes from root to tip, working in a zig-zag motion to fully coat the lashes.
  • Reapply if desired.
  • Remove with eye makeup remover.
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    Ingredients:
    Water (Aqua), Styrene/Acrylates/Ammonium Methacrylate Copolymer, Caprylic/Capric Triglyceride, Euphorbia Cerifera (Candelilla) Wax, Synthetic Beeswax, Cetearyl Alcohol, Stearic Acid, Ozokerite, Copernicia Cerifera (Carnauba) Wax, Triethanolamine, Glyceryl Stearate, PEG-100 Stearate, PVP, Triacontanyl PVP, Benzyl Alcohol, Methylchloroisothiazolinone, Methylisothiazolinone May Contain: DC Black #2 (CI 77266), Iron Oxides (CI 77491, CI 77492, CI 77499)

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    $9.90
    e.l.f. Studio 3-in-1 Mascara

    An all-in-one professional mascara that lengthens, defines and volumizes lashes. The uniquely shaped, multipurpose silicone brush has precision bristles to coat every lash for a dramatic look. The maximum performance, long-lasting formula gives all day smudge-free, budge-free wear for gorgeous lashes.

    How to use:
    Hold the brush horizontally and use the brush side to coat lashes from root to tip for volumized lashes. Then follow with holding the wand vertically and use the tip to define and lengthen.Â

    Ingredients:
    Water (Aqua), Styrene/Acrylates/Ammonium Methacrylate Copolymer, Caprylic/Capric Triglyceride, Synthetic Candelilla Wax, Synthetic Beeswax, Cetearyl Alcohol, Ozokerite, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Triethanolamine, PVP, Triacontanyl PVP, Glyceryl Stearate, PEG-100 Stearate, Benzyl Alcohol, Methylchloroisothiazolinone, Methylisothiazolinone

    May Contain: DC Black #2 (CI 77266), Iron Oxides (CI 77491, CI 77492, CI 77499)

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    $9.90
    e.l.f. Lengthening & Volumizing Mascara

    You asked, we listened! We improved the formula and brush head for enhanced performance and application. This mascara creates full, long-looking lashes that define the eye. The enhanced brush head gives edge to edge control and even coating for multiple applications.  

    How to use:

  • Apply to eyelashes from root to tip, working in a zig-zag motion to fully coat the lashes.
  • Reapply if desired. 

  • Ingredients:
    Water (Aqua), Methyl Methacrylate/Acrylonitrile Copolymer, Dimethicone, Propylene Glycol, Synthetic Beeswax, Copernicia Cerifera (Carnauba) Wax, PVP, Stearic Acid, Polyamide-8, Glyceryl Stearate, PEG-100 Stearate, Magnesium Aluminum Silicate, PEG-8 Caprylic/Capric Glycerides, Polyquaternium-10, Aminomethyl Propanol, PEG-90M, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin

    MAY CONTAIN:

    DC Black 2 (CI 77266) 

    $9.90
    e.l.f. Lash Extending Mascara

    You asked, we listened! We improved the formula and brush head for enhanced performance and application. This mascara creates longer-looking lashes that define the eye. The formula is enriched with vitamin B, E, and algae extracts to help condition lashes. The new brush head bristles allow for defined, even coating of the lashes. 

    How to use:

    • Apply to eyelashes from root to tip, working in a zig-zag motion to fully coat the lashes.
    • Reapply if desired.

    Ingredients:
    Water (Aqua), PVP, Euphorbia Cerifera (Candelilla) Wax, Synthetic Beeswax, Caprylic/Capric Triglyceride, Cetearyl Alcohol, Ozokerite, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Nylon-66, Triethanolamine, Triacontanyl PVP, Glyceryl Stearate, PEG-100 Stearate, Ricinus Communis (Castor) Seed Oil, Panthenol (Vb), Zingiber Officinale (Ginger) Extract, Algae Extract, Hydrolyzed Wheat Protein, Tocopheryl Acetate (Ve), Acrylates Copolymer, Hydroxyethylcellulose, Caprylyl Glycol, Phenoxyethanol, Ethylhexylglycerin

    MAY CONTAIN:

    DC Black 2 (CI 77266), Mica (CI 77019), Titanium Dioxide (CI 77891)

    $9.90
    e.l.f. Volume Plumping Mascara

    You asked, we listened! We improved the formula and brush head for enhanced performance and application. This mascara creates thicker-looking, bold, and volumized lashes. The dense, oversized brush head fully coats lashes for intense and dramatic effect. Infused with Vitamin B to help condition and strengthen lashes. 

    How to use:

  • Apply to eyelashes from root to tip, working in a zig-zag motion to fully coat the lashes.
  • Reapply if desired.

  • Ingredients:

    Water (Aqua), Styrene/Acrylates/Ammonium Methacrylate Copolymer, Caprylic/Capric Triglyceride, Euphorbia Cerifera (Candelilla) Wax, Synthetic Beeswax, PVP, Cetearyl Alcohol, Ozokerite, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Barium Sulfate, Propylene Glycol, Triethanolamine, Glyceryl Stearate, PEG-100 Stearate, Triacontanyl PVP, Phenoxyethanol, Caprylyl Glycol, Panthenol (Vb), Acrylates Copolymer, Ethylhexylglycerin, Hydroxyethylcellulose

    MAY CONTAIN:

    DC Black 2 (CI 77266) 

    $9.90
    e.l.f. Mascara Primer

    This mascara primer lengthens and volumizes eyelashes instantly to prep for mascara application. The Pro-Vitamin B5, Hydrolyzed Wheat and Soy Protein-enriched formula revitalizes lashes. 

    How to use:

  • Apply the mascara primer on lashes from root to tip and allow primer to dry.
  • Following application of primer, apply mascara to eyelashes from root to tip, working in a zig-zag motion to fully coat the lashes.
  • Reapply if desired.

  • Ingredients:

    Water (Aqua), Caprylic/Capric Triglyceride, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Synthetic Beeswax, Cetearyl Alcohol, Stearic Acid, Euphorbia Cerifera (Candelilla) Wax, Triethanolamine, Ozokerite, PVP, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PEG-100 Stearate, Triacontanyl PVP, Phenoxyethanol, Caprylyl Glycol, Ethylhexylglycerin, Hydrolyzed Wheat Protein, Hydrolyzed Soy Protein 

    $9.90
    e.l.f. Studio Mineral Infused Mascara

    The top rated Mineral Infused Mascara creates fuller, healthier looking lashes. Enhance lashes for a naturally thicker and more volumized look. The long-wear formula and unique silicone brush creates a clump free and defined application for gorgeous lashes all day.

    How to use:
    Apply 1 to 2 coats onto lashes, working from the base of the lashes to the tip.Â

    Ingredients:
    Water (Aqua), Styrene/Acrylates/Ammonium Methacrylate Copolymer, Caprylic/Capric Triglyceride, Euphorbia Cerifera (Candelilla) Wax, Synthetic Beeswax, Cetearyl Alcohol, Stearic Acid, Ozokerite, Copernicia Cerifera (Carnauba) Wax, Triethanolamine, Glyceryl Stearate, PEG-100 Stearate, PVP, Triacontanyl PVP, Benzyl Alcohol, Methylchloroisothiazolinone, Methylisothiazolinone May Contain: DC Black #2 (CI 77266), Iron Oxides (CI 77491, CI 77492, CI 77499)

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    $9.90
    e.l.f. Precision Liquid Eyeliner

    The long-lasting Precision Liquid Eyeliner formula and pigment rich color glides on smoothly for defined and precise lines. Features a tapered brush design to create thin or bold lines for a custom look. Try a winged-eyeliner look and unleash your inner retro diva!

    How to use:
    Holding the applicator like a brush, draw a line along the lash line. Adjust length and thickness as desired.Â

    Ingredients:
    Water (Aqua), Acrylates Copolymer, Propylene Glycol, Xanthan Gum, Polysorbate 20, Phenoxyethanol, Methylparaben, Ethylparaben, Propylparaben, Isobutylparaben, Butylparaben. May Contain: DC Black #2 (CI 77266), Iron Oxides (CI 77491, CI 77492, CI 77499)

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    $9.90
    W7 Oh So Waterproof
    Blackest of black, waterproof mascara, ldeal for spring showers and swimming pools.
    $9.90
    W7 Absolute Lashes

    A black mascara with a soft, spiked brush. 

    Absolute Lashes boosts volume, length and add extra curl to give you brilliant, bold lashes.

    Each spike separates and therefore emphasises each lash to give a dramatic curl. With a formula to last all evening, this mascara will have people ABSOLUTELY craving your look.

    W7 Tip: Curl the lashes before applying product to emphasise the overall look.

    $12.90
    W7 KA-POW MINI MASCARA SET
    Get yourself a mini mascara for every occasion with the Ka-Pow Mini Mascara Trio Set. This set of mascara mayhem contains: 1 x Mini Lashtastic 1 x Mini Lashes Gelore 1 x Mini Massive Lashes
    $19.90
    L.A. Girl Flashy Mascara - Jet Black
    An all-in-one formula to help lift, volumize, & lengthen lashes. Dual-sided brush adds volume & length for big, bold & beautiful looking lashes. Contains vitamin E, jojoba seed oil & panthenol to help condition lashes.

    HOW TO USE:
    Apply 1-2 coats as desired. Begin from base of lashes and sweep up to tip.
    $12.90
    L.A. Girl Fiber Lash Mascara
    Fibers instantly adds volume for that false-lash look. Water resistant formula with flexible silicone brush instantly amplifies lashes. Added panthenol helps condition lashes.

    How to use:
    Apply 1-2 coats as desired. Begin from base of lashes and sweep up to tip.
    $12.90
    e.l.f. 3-In-1 Mascara - Very Black

    You asked, we listened! We have reformulated and updated the brush head to improve performance. This all-in-one mascara helps lengthen, define, and volumize lashes. The unique silicone brush has precision bristles to coat lashes for a dramatic look. 

    How to use:
    Apply to eyelashes from root to tip, working in a zig-zag motion to fully coat the lashes. Reapply if desired.

    Ingredients:
    Water (Aqua), Styrene/Acrylates/Ammonium Methacrylate Copolymer, Caprylic/Capric Triglyceride, Euphorbia Cerifera (Candelilla) Wax, Synthetic Beeswax, Cetearyl Alcohol, Ozokerite, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Triethanolamine, PVP, Glyceryl Stearate, PEG-100 Stearate, Triacontanyl PVP, Phenoxyethanol, Caprylyl Glycol, Acrylates Copolymer, Ethylhexylglycerin, Hydroxyethylcellulose

    MAY CONTAIN:
    DC Black 2 (CI 77266) 

    SKU: ELF-81454

    $9.90
    W7 The Big Bang - Beat It!

    The most explosive gift set there is!

    Bad prizes and dad jokes are a thing of the past thanks to the Big Bang by W7! 

    This festive inspired gift is a Christmas cracker of cosmetic treats that you won't disappoint you. 

    A collection to help pull off your Christmas look with golden eyes, luscious lashes and a bold, bright lip to finish it off.

    This product contains the following:
    1 x Lip Twister Liner - Red

    1 x Kiss Lipstick - Scarlet Fever

    1 x Forever Lashes Mascara

    1 x King Kohl Eye Pencil

    1 x Beat It! Eyeshadow tin

    $29.90
    W7 London Eyes Set

    Get the look straight from England's capital - a gift set you don't want to miss!

    Have eyes for the winter evenings and fresh morning walks this festive season!

    Set includes:
    1 x Absolute Lashes Mascara 

    1 x King Kohl Eye Pencil

    1 x Eye Liner Pot

    $19.90

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